Why You Need Sales Enablement AND Salesforce

Unless you’ve been living under a rock, you’re probably well acquainted with sales enablement. This umbrella term is used to cover tools for every stage of the selling process. And companies are using it in every sense of the meaning to sell more effectively. You’ve probably also heard time and again that Salesforce is the leading cloud-based CRM software that enables you to better connect with your customers, partners, and potential customers.

Sales Enablement vs. Salesforce

So while sales enablement provides the tools and resources you need to close more deals, Salesforce is the database that automates processes and procedures to make salespeople more productive.

The truth is, Salesforce and sales enablement go hand in hand. And the key is to leveling up your Salesforce CRM is to use the right combination of sales enablement tools.

Sales Enablement Tools

Thankfully, there’s an app for that. Actually, lots of apps, in the Salesforce AppExchange. The right combination of tools can help you with everything that sales enablement encompasses – from recruiting to assessing performance, all while leveraging the secure, consistent, and accessible data in Salesforce.

As Salesforce users, your team should be logging into Salesforce daily to manage customer and potential customer relationships. Layer sales enablement on top of that and they can also manage and access the tools they need to please current customers, attract new customers, and drive more business.

Why AppExchange Apps

With sales enablement in Salesforce, you can:

• Drastically reduce the amount of time sales spends on manual admin work
• Improve reporting accuracy by leveraging Salesforce data to drive sales effectiveness and customer interactions
• Consolidate all your sales tools in one place
• Increase revenue
• Grow relationships

Not to mention, you’ll also boost Salesforce adoption. This is even more important if you’ve already invested in the CRM and are looking to prove the value.

There are lots of ways to bring sales enablement into your Salesforce org, so make sure to ask experts!