The Benefits of Using Native Salesforce Applications

Salesforce is a pioneer in the technology sector, they’ve created one of the most comprehensive yet intuitive CRMs to date. Whether you have 20 or 20 thousand employees, there’s a genuine chance you’re using Salesforce as your CRM. On top of being a world-class CRM, Salesforce also has an expansive app marketplace, where thousands of smaller businesses clamor for attention in the hopes of one day becoming the next app in the ecosystem, like Marketo or Conga. Many of these applications claim to be “native” to Salesforce. Simply put, being native to Salesforce means that your technology is built on top of the sale code that Salesforce uses for its products. Here are a few reasons why it’s a best practice to invest in fully-native Salesforce applications 

For sales teams, the choice of which Salesforce app to use can be critical to success. That’s why Salesforce native apps are a great choice for powerful features with quick implementation times and enhanced data security.

Native applications are those that are built specifically for the Salesforce platform and integrated within your instance. As opposed to non-native apps, these apps do not require an API setup or traditional integrations – they are self-contained and Salesforce is a pioneer in the technology sector, they’ve created one of the most comprehensive yet intuitive CRMs to date. Whether you have 20 or 20 thousand employees, there’s a genuine chance you’re using Salesforce as your CRM.

On top of being a world-class CRM, Salesforce also has an expansive app marketplace, where thousands of smaller businesses clamor for attention in the hopes of one day becoming the next app in the ecosystem, like Marketo or Conga. Many of these applications claim to be “native” to Salesforce. Simply put, being native to Salesforce means that your technology is built on top of the sale code that Salesforce uses for its products. Here are a few reasons why it’s important to invest in fully-native Salesforce applications:

Data Security

The first reason is the level of security. When an application is built on the Salesforce platform, it’s subject to the same security protocols and procedures that Salesforce uses to keep its own data secure. So you can be confident that your data is just as safe when stored in a native app as it would be if it were stored in Salesforce itself. Data security risks are a top priority to CTOs, developers, and IT support. Giving these personas the peace of mind that their data has no way of being compromised lets them focus on other priorities without something extra to worry about, especially those who worry about two-factor authentication via mobile apps. 

 

Download Speed

The second reason for native apps is that they download quicker into your Salesforce instance. This is due to the fact that traditional integrations (i.e. applications that are not native to Salesforce) often need to connect to Salesforce via APIs, which can add significant delays to the process. For example, a large software being downloaded into your CRM can take weeks, if not months, to fully integrate into your due to external servers and APIs. On the other hand, a native application typically only takes minutes to download and begin using. If you want a tool you can use ASAP instead of chasing after a lagging process, consider native Salesforce applications. 

 

More Customization 

The third reason is that native apps are much more customizable than standard apps. This is because they’re built on top of custom objects, which can be customized to fit your specific needs. Standard apps, on the other hand, often have limited customization options. Salesforce is famously customizable, so the logic follows that if your application can do things like sync custom objects, track custom fields, and fully integrate into your Reports and Dashboards, your tool should be essentially an extension of Salesforce. This also leads to higher tool adoption. Because a native tool is ideally fully integrated into Salesforce, sellers won’t need to jump into separate applications or copy-paste data from one tool to another, the new tool is simply an add-on to something they’re already familiar with.  

In conclusion, there are many advantages to using fully-native Salesforce applications over traditional, non-native applications. Native apps are more secure, quicker to download, and more customizable – making them the best choice for sales leaders who want the most out of their Salesforce investment.

If you’d like to learn more about our native tools and how they help you close and retain your most critical accounts, click here.