Does your company embrace Good Promotional Practices?
With the recent FDA guidance on social media (first of a series of draft guidance), Life Sciences companies are updating, and in some cases, creating new rules and processes to ensure compliance. It remains a critical task, as the number of investigations and settlements for errant marketing and sales practices continues (Johnson and Johnson’s $2.2 billion fine this past November is a recent and hefty example).
While most Life Sciences marketers kept their social media plans on ice till formal FDA guidance, they did embrace other digital and mobile tactics for field reps to engage physicians and patients. Unfortunately, the promotional review processes have not evolved as quickly as the technology, leading to inefficiencies, frustration and potential compliance issues.
Good Promotional Practices = Collaboration + Efficiency + Compliance
So how does marketing, sales, IT and regulatory work together to ensure an efficient and compliant review process that drives the business? Good Promotional Practices (GPP) offers a framework for companies to address the changing environment surrounding promotional, educational and scientific dissemination. This means key stakeholders working collaboratively to understand how to do it right (promote the best practices for ethical conduct) and avoid doing it wrong (sins of omission or commission).
Understand and Apply Good Promotional Practices within Your Organization
Most organizations have elements of GPP already; a promotional review committee, documented content review processes and systems, etc. But what’s the status of GPP within your company? Download the ebook: Good Promotional Practices and you’ll receive:
- Criteria to assess where your company falls along the Promotional Process Adoption Curve
- Identifiers for potential gaps and pitfalls in your existing process
- Best practices on creating responsive and efficient processes to support sales
Life Sciences companies expend time and enormous sums institutionalizing and managing “Good Practices” – Laboratory, Clinical and Manufacturing (the “GXP’s) – it is time to do the same with Promotional Practices.