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Key Account and Opportunity Management at the Speed of Lightning

Prolifiq CRUSH is a native Salesforce key account and revenue optimization app that arms sales teams with valuable account intelligence to drive more business.

Native in Salesforce

Drive adoption and flawless data with key account management inside Salesforce.

CRUSH Relationship Map

Visualize stakeholder hierarchy and influence within an account plan to understand who will help close deals.

CRUSH Influence Chart

Highlight account champions, educate supporters and convert any blockers.

CRUSH Cross-Sell

Analyze the white space in an account to identify and prioritize the best opportunities for growth.


Create key dates and tasks specific to account plan objectives so the entire team is aligned and contributing.


Quickly visualize your strengths, weaknesses, opportunities, and threats to improve growth strategies and tactics.

See CRUSH in Action

Create, manage and execute account plans that leverage your existing Salesforce data to keep sales teams in sync and set them up for success. Visualize your static contact lists, determine key stakeholder influence, drive growth strategies and increase your team’s performance with CRUSH.

Want to see the full demo? Check out our AppExchange now.

Account Planning Done Right

Is your team still handling key account management and planning outside Salesforce? Watch this webinar to see how to combine account planning best practices with Salesforce to uncover and win more opportunities within your strategic accounts.

A Great Solution to Easy Account Planning

“I have nothing but great things to say about the CRUSH tool and the PROLIFIQ team! After spending lots of time looking for an Account Planning tool that was highly customizable and would be easy for our Sales Team to adopt, we came across CRUSH! I have only received positive feedback from our team and PROLIFIQ has been there every step of the way to help us with all of our specifications! I am excited to continue working with the PROLIFIQ team and to see the long-term impact CRUSH will have on how we do business!”


Top Choice

“We are a large global company and will be using CRUSH going forward. Following a detailed evaluation of potential vendors & applications, Prolifiq’s CRUSH was our top choice for migrating strategic account planning to our Salesforce platform. The intuitive nature of CRUSH was easily superior to the other options and the ease of install and price made this a clear decision to implement as our account planning platform. The Prolifiq team was extraordinarily supportive throughout our selection process, couldn’t have been netter. I recommend any commercial organization look into to using CRUSH for account planning.”

Effective Account Management

“We have been beyond impressed with this solution – it’s truly enabled our entire team to get on the same page: where are we, who do we know, where do we want to go, and how are we going to get there. Minimal effort with a high return! I also want to point out the excellent customer service that we’ve received as we’ve asked for some unique functionality and flexibility in how we are using the tool. The team has been great at listening to our requests, making relevant suggestions and helping implement exactly what we need.”

Key Account Management Should Complement, Not Compete with Salesforce

PROLIFIQ CRUSH powers your Account-Based Selling initiative with important capabilities, all native in Salesforce.

  • Drive Salesforce Lightning Adoption. Leverage the core Salesforce Objects to keep your sales team aligned on key account management, account planning, and account-based selling right where they work on a daily basis. Also Classic compatible so users can transition at their own pace.

  • End-User Focused. Built by sales professionals for sales professionals, CRUSH is simple yet powerful. Configure CRUSH to fit your team’s unique needs. Keep sales focused on selling with this easy to implement, intuitive sales enablement app.

  • Increase Visibility and Accountability. Capture valuable key influencer information and document their relationship connections, levels of interest and support. Manage your account plans like a project. Quickly see progress on goals and objectives. Assign and monitor tasks to keep the team on target. 

Key Account Management Resources

NEW State of Quarterly Business Reviews Report

We interviewed Salesforce users to learn how companies are powering up their sales performance with QBRs. Get loads of stats and see how your company compares.

Key Account Management Essential Guide

Disruptive leaders are using strategic account planning to drive sales results. Learn how to leverage the full value of your Salesforce investment with native apps.

Sales Playbook Template

Create the perfect sales strategy to help your team grow together and sell more. 

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