by Lauren Oscarson | Jun 3, 2021 | Account-Based Marketing, Account-Based Selling
Michael Porter, a venerated professor at Harvard Business School, once wrote: “The essence of strategy is choosing what not to do.” In other words, just because you can do something doesn’t mean you should. Knowing the difference can cause a sales department to...
by Natalie Ciel | Oct 15, 2020 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Relationship Mapping, Sales Enablement
Even though this year went by way too fast, one of the best things about winter coming so soon is that PROLIFIQ’s Winter ‘21 Release is here! First and foremost, PROLIFIQ has launched the new PROLIFIQ SUCCESS COMMUNITY. Powered by Salesforce Experience Cloud, the new...
by Vrahram Kadkhodaian | Apr 2, 2020 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Sales Enablement
I think I speak for all of us when I say I have never lived through a period of time like we are experiencing today. I am sure you have been doing the same as I have—checking on your people and their families to ensure everyone is safe and healthy while working from...
by Natalie Ciel | Mar 9, 2020 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Sales Enablement
PROLIFIQ RELATIONSHIP MAP was born when we realized that the org chart and hierarchy map feature in our key account management app, CRUSH, should be accessible anywhere any time – not just in an account plan. Now, you can bring your Salesforce contacts to life...
by Natalie Ciel | Mar 2, 2020 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Sales Enablement
PROLIFIQ, a native Salesforce sales enablement company, is a committed Salesforce partner. As such, we are driven to give our customers innovation in-line with Salesforce’s three releases a year. The Spring ‘20 Release is packed with features to help sales, marketing,...
by Natalie Ciel | Nov 13, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Sales Enablement
‘Twas the night before Dreamforce, and all through the city,Attendees lay in their beds, feeling anxious and giddy.Their devices were charged and packed up with care,In hopes that the dawn soon would be there… Before you hit the hay on Dreamforce Eve, make sure you’ve...
