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PROLIFIQ Industry Blog

How to Use Your CRM as a Sales Training Tool

How to Use Your CRM as a Sales Training Tool

In sales, there's often a gap between having technology and using technology to its potential. Businesses know they need to train their salespeople. They also know they need a customer relationship management (CRM) tool. But few know how to bridge the gap between...

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The Summer ‘21 Product Release Lets You Sell with Sizzle

The Summer ‘21 Product Release Lets You Sell with Sizzle

Sales pros need to move fast. They need shorter sales cycles, more efficient processes, and shortcuts to key stakeholders.  Every sales organization needs a customer relationship management (CRM) system that can fulfill these needs. At Prolifiq, we've built our...

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How COVID-19 Has Altered B2B Sales for the Better

How COVID-19 Has Altered B2B Sales for the Better

The phrases "COVID-19" and "better" don't usually belong in the same sentence. A world-changing pandemic and improvement? The thought sounds nonsensical, and for most concepts, it is. But the world of B2B sales has actually improved as a result of the pandemic and the...

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5 Reasons You Should Be Relationship Mapping

5 Reasons You Should Be Relationship Mapping

Imagine you're a spy - say, James Bond - and you're tasked with finding Goldfinger, who has once again seized control of the world's gold supply because, well, it's in his name.  How would you do it? The apex, or most thrilling scene at the end of a spy movie is...

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5 Ways to Increase Salesforce Adoption for Your Sales Team

5 Ways to Increase Salesforce Adoption for Your Sales Team

Salesforce is the world's leading CRM for sales teams who need the power of a comprehensive platform.  But as with any product, even Salesforce can't help a team that doesn't use it. In other words, low adoption rates among users can turn an effective tool into a...

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Spring ‘21 Release Brings an End to Winter for Customers

Spring ‘21 Release Brings an End to Winter for Customers

Six more weeks of winter may have been predicted, but Spring has come early for Prolifiq customers with the arrival of the Spring ‘21 Release! New features and enhancements are now available for Prolifiq CRUSH, Prolifiq RELATIONSHIP MAP, and Prolifiq ACE on the...

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Why You Need Sales Enablement AND Salesforce

Why You Need Sales Enablement AND Salesforce

Unless you’ve been living under a rock, you’re probably well acquainted with sales enablement. This umbrella term is used to cover tools for every stage of the selling process. And companies are using it in every sense of the meaning to sell more effectively. You’ve...

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